How a Substribe Discovery Sprint Created the Blueprint for a Recurring Revenue Model
Triple revenue. Quadruple EBITDA. Moved to a flagship buyout fund. PEI has a long history of relationships with the…
When Farmers Guardian was acquired in 2021, it needed a reboot. Investing time in understanding your customers’ situation compounds growth. AgriConnect recently told ‘A Media Operator’ that the business is “on course…
The £20-30M business intelligence company where high growth was hiding a crisis (this Substribe case study is on a NDA).
Executive Summary
The Impact: Improvement in revenue stability (GRR: 71% → 91%)…
Your Customers Don’t Believe the Value of a Subscription
Your customers don’t believe the value of a subscription depends on the number of seats they use. After years of speaking with people who buy information for their organizations, here’s what I…
The Home Truths About B2B Subscriptions and Memberships
A home truth is an uncomfortable fact someone needed to hear but wasn’t being told. Not an opinion. Not a perspective. A thing that is true, that you may have been avoiding,…
Building Your Solution Around a Decision
Someone told me recently that B2B information businesses need to work on their visibility problem. More brand. Make sure you’re seen. I reckon you can be wearing high-vis vests holding signs saying…
Trusted Networks in B2B Insights
When data is no longer asymmetrical enough to be valued in its own right, and artificial intelligence is in every nook and corner, what is the edge you promise to create for…
The Churn Signal
NPS and Satisfaction Scores Fail To Detect. You may or may not use customer sentiment to keep an eye on the road ahead and what might be lurking around…
The Four Phases of B2B Subscription Success
B2B subscription businesses live or die by the quality of their lifecycle management. The Substribe Customer Lifecycle Framework maps the entire journey into four phases with clear metrics. Like all of the…
The Value Trap of Legacy Subscription Metrics
Value and Volume Renewal Rates are the markers of legacy B2B subscription metrics. Substribe argues they risk creating a smoke screen around performance issues, holding back long term growth and risking revenue…
Transforming Subscription Businesses: A Systems Thinking Approach
Does subscription acumen permeate your organization? From your board, to your SLT and into your teams? This article is about the Substribe approach to transforming your subscription brand. The Challenge: Bridging Technical…
High Growth B2B Subscription Success Decoded
High performing subscription brands get forensic about their best customers to inject growth into the engine. They explore success patterns across teams, to build momentum, progress solutions, and compound value. For their…
Easy to Overlook B2B Subscription Challenges
The Hidden Challenge in Every B2B solution It is easy to overlook the single biggest challenge facing B2B subscription brands. The reason why it is so hard to find useful examples for…
Data and Intelligence in B2B Subscriptions
Data and intelligence is a hot topic. When B2B subscription leaders discuss data, intelligence, data as a service, and the like, what they think about is customer value; use cases; defendable positions;…
Must-Have Regulatory Solutions
Here is a 7 point customer checklist to audit your solution. Context: Your end users probably don’t care if you supply premium content (intelligence, data, analytics), membership/networks, or Data as a Service…